Baal is a King of Hell and Archdemon of Ignorance
What was your life, how did you die? (only what has been revealed)
"From the black limousine appears a youngish woman with purple hair, through which a pair of ridged black horns extend. She wears an irritated expression and a white blazer over the top of a purple v-neck shirt. As she steps out of the car, a pair of black, bat-like wings unfurl behind her, and she immediately pauses to light a cigarette."
Baal owns Eden's Apple Corp